Welcome to our guide on managing contact communication preferences and subscription types in HubSpot. Respect your contacts' preferences and improve engagement. In this guide, we'll walk you through how to handle communication settings and subscriptions for a better customer experience.
Access Portal Settings
Log in to Hubspot
Log in to your HubSpot account.
Navigate to Settings
Locate the gear icon (portal settings) in the top-right corner of the page.
Click the gear icon to access your portal settings.
Navigate to Marketing Email Subscription Types
Go to the Marketing Section
In the portal settings, look for the "Marketing" section.
Select Subscription Type
Click on "Email" and then select "Subscription Types".
Review Your Existing Subscription Types
You will see a list of existing subscription types in your HubSpot account.
By default, HubSpot includes specific types like "One-to-One" and "Marketing Information".
You can create custom subscription types, such as "Blog Subscription" or "Product Information", to better categorize your emails.
Create a New Email Subscription Type
Click "Create Subscription Type"
Click the "Create Subscription Type" button at the top-right corner of the subscription types page.
Give a name for your Subscription Type
In the new window, enter a name for your subscription type, such as "Test".
Provide a Description
Add a brief description of the new subscription type, for example, "This is a Test".
Set as "Active"
Ensure the "Active" toggle is switched on.
Save Your New Email Subscription Type
Click "Finish" to save your new subscription type.
The new subscription type will now appear in the list of available subscription types on your account.
Congratulations! You've successfully learned how to manage contact communication preferences and subscription types in HubSpot. By respecting your contacts' preferences, you can build trust, increase engagement, and foster positive relationships. Continuously update and honor communication settings to provide a personalized experience. Happy communicating!