Baton - Explore the Latest Insights and Expertise on Our Blog

The Leadership Connection: How Matching Startups with Veteran Execs Fosters Growth

Baton focuses on facilitating leadership connections by matching promising startups with seasoned executives. This provides invaluable third-party perspectives and insights from those who have built businesses before. Startup founders gain objective feedback, avoid pitfalls, and build lasting mentor relationships. Meanwhile, veteran executives stay tuned to emerging innovations. Strategically pairing experience with untapped potential accelerates growth for both parties. Our matching program is ultimately about empowering the next generation of leaders and followers through smart connections.

What is a Fractional CMO?

A fractional CMO is a part-time chief marketing officer who provides strategic guidance and oversight for marketing campaigns and operations. Companies can gain affordable access to CMO-level expertise through a flexible, scalable model without the extensive costs of a full-time executive.

The Quest for Product Market Fit: Lessons from Superhuman

This article explores Superhuman founder Rahul Vohra's insights on achieving product market fit. It summarizes Vohra's 2018 post where he outlined a data-driven 5-step framework to find product/market fit, based on surveying users on how disappointed they'd be to lose access. We walk through Vohra's methodology and provide background on the author. The interactive data charts allow readers to explore real examples from Superhuman's early days.

Scaling Your Business - When It's Time to Hire a Startup Consultant

Navigating past $500k in annual recurring revenue presents unique scaling challenges. Avoid pitfalls by clearly defining growth goals, opting for specialized consultants aligned with your needs, and implementing robust accountability measures. Need assistance in finding the right consultant? Our team is here to help.

Why hire a fractional COO

A fractional COO provides part-time, targeted executive expertise to growing companies. They deliver strategic planning, process improvement, financial oversight and other operational leadership on a cost-efficient, flexible basis.

The Founder's Guide to Crafting the Perfect Job Post to Recruit Leaders

This comprehensive guide teaches early-stage startup founders how to write an effective job description to recruit exceptional leadership talent. Learn how to define the role, highlight must-have qualifications, communicate company culture, sell the opportunity, and optimize for applicant tracking systems. Follow these best practices to craft the ideal leadership job posting that attracts qualified candidates to fill this critical startup role.

Startup Finance, Growth and Scaling for Your Next Raise

Kordis founder Devin O'Brien joins the show to discuss strategies for optimizing startup finance and growth. Learn how Kordis helps founders segment business drivers, manage spend for fundraising, facilitate key hires, and partner with fractional CFOs to scale growth.

From Zero to Revenue: How to Optimize Your Startup's Sales Engine

This is a companion blog post that goes along with episode 11 of the Inflection Point podcast. Learn how to optimize your startup's sales strategy in just a few minutes.

3 reasons you should hire a part-time CMO

Navigating the demands of a growing startup can lead to the need for specialized, part-time leadership, particularly in marketing. This blog post explores the benefits of hiring a part-time CMO to deal with complex topics, fill in gaps for product-focused teams, and support small teams with limited resources. A part-time CMO can provide high-level expertise and strategic direction, delivering quality content and driving growth, all within a startup-friendly budget.

Proven Strategies to Book More Calls with Your Ideal Clients

Everyone wants to book more calls, but how do you actually do that? Here is the formula from professionals booking 10-20 calls every week.

By continuing to use this website, you are indicating your consent to our Cookie Policy, which explains how we use cookies to enhance your browsing experience, analyze website traffic, and personalize content.