Welcome to our guide on using Salesforce Reports and Dashboards for lead management metrics and insights. Optimize your lead management process with data-driven decision-making. In this guide, we'll show you how to leverage Salesforce's powerful reporting and dashboard features to gain valuable insights into your lead management efforts.


Navigating the Leads Section


Click "Leads"

Click on the "Leads" tab in the main menu.


Choose a List View

Then, choose a list view, such as "All Leads.” and click on a specific lead to view its details.


Adding Leads to Salesforce

Leads can be added to Salesforce in several ways: Manually adding a lead by clicking the "New" button, mass import leads using a CSV file, use of API integration with lead generation providers, or implement a web-to-lead form on your website.


Creating Leads


Importing Leads


Creating Reports in Salesforce

Create three different reports for leads analysis: Leads by Created Date, Leads by Status, and Expected Revenue by Lead Source


Select a Type

Under Reports tab, click on New Report and select a Report Type.


Start a Report

Click the run-down menu on its left side and click Start Report.


Edit the Report

On the Outline section, you can edit what it is that you want to include in your report.


Save and Run

Click Save & Run. Then, type Report Name, optionally a report description, and select a folder to store it in.


Report by create date


Report by status


Report by expected revenue


Building a Leads Analysis Dashboard

After creating the reports, build a dashboard to visualize your data effectively.


Click "New Dashboard"

Click on "New Dashboard" and name it "Leads Analysis Dashboard."


Add reports as widgets

Add the three reports as widgets to the dashboard.


Customize widgets

Customize the widgets using different chart types, such as line charts, bar charts, and donut charts.


Save and View

Save and view your dashboard.

Congratulations! You've successfully learned how to use Salesforce Reports and Dashboards for lead management metrics and insights. By regularly analyzing lead data and utilizing dashboards, you can make informed decisions, identify trends, and refine your lead management strategy. Continuously monitor and adjust your reports and dashboards to stay ahead in your lead nurturing journey. Happy managing!

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