Welcome to our guide on effectively segmenting contacts using HubSpot's Contacts Analytics. In the world of modern marketing, personalized communication is key. This guide will walk you through the process of harnessing the power of Contacts Analytics to categorize and segment your contacts based on various attributes and behaviors. By leveraging this tool, you'll be able to tailor your marketing efforts, deliver relevant content, and nurture stronger relationships with your audience. Follow the steps to unlock the potential of segmented marketing and drive engagement to new heights.


Access Analytics Tools in HubSpot

Log in to your HubSpot account and click on "Reports" in the top navigation bar. From the dropdown menu, select "Analytics tools"


Open Contacts Analytics

In the Contacts screen, click on the "Actions" button in the top right corner, and then select "Analyze" from the dropdown menu.


Choose your segmentation criteria

In the Contacts Analytics screen, click on the "Add filter" button to select your segmentation criteria. You can filter your contacts based on contact properties, company properties, deal properties, or other criteria.


View segmented contacts

Once you've applied your filters, the list of segmented contacts will appear below the filters. You can click on any contact's name to view their detailed profile.


Access your saved lists

To access your saved lists, go back to the Contacts screen and click on the "Lists" tab in the left sidebar. Your saved lists will appear under the "Saved lists" section.

Congratulations on mastering the art of segmenting contacts using HubSpot's Contacts Analytics. By effectively categorizing your audience based on their behaviors and attributes, you've set the stage for highly targeted and personalized marketing campaigns. As you continue to refine your contact segments, remember that understanding your audience's preferences and needs is the foundation of successful marketing. With Contacts Analytics as your tool, you're well-equipped to deliver the right message to the right people at the right time, fostering meaningful connections and driving remarkable results.

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