In the ever-evolving digital landscape, personalization is key to standing out. Audience segmentation for web push notifications allows you to tailor your messaging to various groups, enhancing engagement and conversion rates. Whether you’re new to or looking to refine your skills, our guide will walk you through the process, step by step, to help you master audience segmentation for more targeted and effective campaigns.


Navigate to 'Segments'

Upon logging into your account, locate the 'Segments' option in the dashboard menu. Click on it to proceed.


Click 'Create Segment'

In the segments section, you will find the 'Create Segment' button typically situated at the upper right corner of the screen. Click on this to start creating a new segment.


Enter Segment Details

You will now need to fill in the segment details. Provide a unique name for your segment and a brief description that outlines the segment's purpose.


Define Segment Conditions

At this stage, you have to define the conditions that categorize customers into this segment. Use the conditions to filter customers based on their attributes, behaviors, or events. Remember, defining accurate conditions will ensure the right audience receives your web push notifications.


Save the Segment

After setting up the conditions, save your segment by clicking the 'Save' button. Ensure that all necessary details are correctly filled in before saving.


Review Your Segment

Post saving, review your segment to ensure everything is set up correctly. You should see the number of customers who fall into this segment, which verifies your conditions are working correctly.


Use the Segment in Campaigns


Finally, this new segment can now be utilized in your campaigns. When setting up a campaign, you can select this segment to target the specific group of customers defined in this segment for web push notifications.

Having walked through the critical steps in audience segmentation for web push notifications on, you are now equipped with the knowledge to create finely-tuned campaigns that speak directly to different audience groups. As you embark on this path of personalized communication, remember that regularly revisiting and refining your segmentation strategies will be vital to sustaining engagement and achieving a higher ROI. Start segmenting today, and watch your business grow through targeted and personalized engagements.

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