Elevate your social media game with the power of HubSpot's Social Media Integration. This guide is your compass, guiding you through the setup journey. From connecting accounts to social listening, scheduling posts, and measuring performance, this comprehensive walkthrough ensures your brand resonates effectively across social platforms.
Access the Social Media Section in HubSpot
Log in to Hubspot
Log in to your HubSpot account.
Go to "Social"
Navigate to "Marketing," then "Social."
Connect Your Social Media Accounts
In the Social section, click on the "Connect account" button in the top right corner.
Choose the social media platform you want to connect (Facebook, Twitter, LinkedIn, or Instagram).
Follow provided steps
Follow the prompts to connect your social media account.
Set Up Social Listening
Go to "Monitoring"
In the Social section, click on the "Monitoring" tab.
Click on "Create stream" on the left tab.
Configure your stream by selecting the social media accounts, keywords, or mentions you want to monitor.
Click "Save" to create your stream.
Schedule and Publish Social Media Content
Go to "Publishing"
In the Social section, click on the "Publishing" tab.
Create social post
Click on "Create social post" in the top right corner.
Choose the social media platform you want to publish to.
Compose your post
Compose your social media post, including text, images, or links.
Schedule or Publish now
Choose a date and time to schedule your post, or click "Publish now" to post immediately.
Click "Schedule" or "Publish now" to finalize your post.
Analyze Your Social Media Performance
Go to "Analytics"
In the Social section, click on the "Analytics" tab.
Explore various metrics, such as engagement, clicks, and impressions, for your connected social media accounts.
Use this data to inform your social media strategy and optimize your content.
You've embarked on a journey that bridges social media and HubSpot's capabilities. By mastering integration, listening, publishing, and analysis, you've unlocked a treasure trove of insights and strategies. Armed with data-driven decision-making, your social presence is poised to thrive, engage, and drive tangible results.