This guide walks you through the process of implementing Google Analytics 4 (GA4) alongside your existing Universal Analytics setup. Learn to set up both platforms to gain a richer understanding of your website's performance.


Create a Google Optimize Account

If you don't already have a Google Optimize account, create one by visiting the Google Optimize website and signing up.


Go to Experience Tab

In Google Google Optimize, Click on the Experience tab and click on the container you want to access.


Adding Variant Information

Add Variant Title and Description


Link Google Analytics Account

Scroll down until you see the ‘Link to Analytics’ Button


Link Accounts

You will be prompted to select which ‘Property’ you will be using. Select One.



Click on the Confirm Connection

Congratulations, you've successfully set up GA4 alongside Universal Analytics. You are now equipped to leverage the features of both platforms for a comprehensive analytics experience. Keep exploring!

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