This guide provides a step-by-step process on how to set up and utilize the enhanced e-commerce features in Google Analytics 4 (GA4), enabling you to better understand your online store's performance metrics.


Login to GA4 Account

Sign into your Google Analytics 4 account and navigate to the property where your online store is tracked.


Navigate to Admin

Go to the Admin section by clicking on the gear icon at the bottom left-hand corner of the dashboard.


Choose 'Events'

Under the "Property" column, find and click on the 'Events' option.


Configure Your Tag Manager

If you're using Google Tag Manager, you'll need to set up tags for the e-commerce events you want to track (e.g., 'add_to_cart', 'purchase', etc.).


Add E-commerce Parameters

Include the relevant e-commerce parameters in your tags, such as 'product_id', 'product_name', 'category', 'price', etc.


Test Tags

Before making it live, use Google Tag Manager's Preview Mode to test whether your tags are firing correctly.

Congratulations on setting up enhanced e-commerce in GA4! You're now ready to analyze a more detailed set of data for your online store. Make data-driven decisions and optimize your e-commerce performance

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