In an age where every click, scroll, and interaction counts, setting up event tracking is the bridge between businesses and a treasure trove of user insights. By capturing these pivotal moments of user engagement, companies can fine-tune their strategies, ensuring they resonate with their audience's needs and desires. Dive into this comprehensive guide to understand the step-by-step process of setting up event tracking, transforming data points into actionable insights.


Navigate to 'Data & Integrations'

From your dashboard, find and click on the “Data & Integrations” option on the left-hand menu.


Go to 'Integrations'

Inside 'Data & Integrations', select the 'Integrations' tab.


Click on ' API'

Find the ' API' option and click on it.


Choose Your Tracking Method provides various methods for tracking events. These can be through:

  • JavaScript

For this guide, let's focus on the JavaScript method. Click on “JavaScript.”


Acquire the JavaScript Snippet

You'll be presented with a JavaScript code snippet. This is the code you'll need to add to your website or application to start tracking events. Copy this snippet.


Embed the Snippet into Your Website


Add the JavaScript snippet to every page of your website where you want to track events. It's often placed just before the closing </head> tag.


Identify and Track Custom Events

Once the script is in place, you can start tracking custom events by calling functions from the script.

To identify users: cio.identify({ id: 'user_id', email: '' });

To track events: cio.track("Event Name");

Replace placeholders with your actual data.


Confirm Events in

After setting up and triggering events, head back to your dashboard. Navigate to the "People" section to see the tracked users. Click on a user profile, and under the "Activity" section, you can review the events you've tracked for that user.

Event tracking isn't just a technical setup; it's a gateway to understanding your users on a profound level. By successfully setting up event tracking, you've laid down the foundation for a data-driven approach to digital strategy. As you move forward, remember that these insights are a dynamic tool, always pointing towards areas of opportunity and growth. Implement, analyze, and refine — that's the mantra of a business ready to leverage the full potential of event tracking.

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