Segmentation is the heart of targeted email marketing. With segmented lists, you can tailor your messages to specific audiences, ensuring relevancy and increasing engagement. Customer.io makes this process straightforward and efficient. Dive into this guide and discover how to expertly segment your email lists using the platform's powerful tools.
Navigate to 'Segments'
From the left-hand menu of your workspace, select 'Segments'. This is where you manage and create your email list segments.
Click 'Create Segment'
In the 'Segments' section, click on the 'Create Segment' button located at the top right corner of the page.
Enter Segment Details
You'll be directed to a new page where you can enter details about your segment. Fill in the 'Segment Name' field and provide a description for your segment.
Define Segment Conditions
In the 'Conditions' section, you can set the conditions that define your segment. Choose an attribute or event from the drop-down menu, select the condition (like 'is', 'is not', 'contains', etc.), and enter the necessary value.
Save the Segment
After defining your conditions, click 'Save Changes'. You will then see your new segment added to the 'Segments' list.
Review Your Segment
You can verify your segment by clicking on its name in the segment list. This will take you to a detailed view of the segment, displaying all the customers who meet the segment conditions.
Use the Segment in Campaigns
Your new segment is now ready to use when sending email campaigns. When setting up a campaign, you can select this segment as your recipient list, ensuring your emails are targeted effectively.
With the steps in this guide, you're now proficient in segmenting email lists in Customer.io. Proper segmentation is a game-changer, paving the way for more meaningful and impactful email campaigns. As you continue to refine your segments over time, you'll witness a notable enhancement in subscriber engagement and campaign performance. Cheers to smart, targeted email marketing!