Fractional in Focus: Jeff Matlow
Please introduce yourself to our readers who don't know you.
Jeff Matlow, Los Angeles, fractional CEO, COO or, usually, Chief Transition Officer
What does your day-to-day look like as a fractional executive?
At the beginning of my work day, I handle immediate communication (text, slack, email) that came in since the day before.
Then I timebox my day between client activities and networking. I will set up 1-3 hours each day for each client and then at least 1-2 hours each day for networking and new business.
In the end, it’s about 5-7 hours of client work each day, 1-2 hours of new business, and the rest filled with other shenanigans.
Can you share with us how you became a fractional executive, and tell us about your first fractional role?
I didn’t even know I was a fractional executive until recently. I hadn’t heard of the term. Here’s how it happened…
I’m a serial entrepreneur. My last company was acquired by Gannett Media. After the acquisition, I worked within one of their business units for a couple of years before I split from them.
Once I stopped working full time over there, I got a call from one of their corporate leaders who wanted to hire me as a consultant to work with the leadership team of a $40m business unit. They needed help turning that business around.
As it turns out, three other friends had businesses that needed the same.
Next thing I knew, somebody told me that I was a fractional CEO/COO/CRO rolled into one.
What’s that? I asked. When they explained, it made sense. So that’s what I call myself now.
Can you share one tip that you believe can help other fractionals
Never book 100% of your time. 10-20% should always be focused on new business.
What do you dislike most about being a fractional?
Leaders who have no interest in self-awareness
How do you stay on top of industry news?
I read a lot, talk to a lot of people and engage with a few peer groups.
What's your advice to someone who wants to become a fractional executive?
Make sure you have proven experience and then niche down to a target group that is very easy to identify and is willing to spend money to fix their problem.
Thanks for sitting down with me Jeff.
You can connect with Jeff on LinkedIn
If you're a fractional executive who wants to be the subject of a future Fractional in Focus, you can apply here