How to Choose and Implement A/B Testing Metrics
Taking the first step in A/B testing involves choosing the right metrics. In this straightforward guide, we unpack how to pick and apply the most relevant metrics to ensure your A/B tests are poised for success. Embark on a journey to more insightful and result-driven campaigns.
1
Navigate to Campaigns
Go to your Customer.io dashboard and click on the 'Campaigns' tab located in the sidebar.
2
Create New Campaign
Click on the 'New Campaign' button to initiate a new campaign for your A/B test.
3
Set Trigger
Decide what will initiate the campaign—be it a user event, segment entry, or an API trigger.
4
Set Goals
Decide on what metrics will indicate success, like conversions after an email click. Configure these as your goals in the campaign.
5
Drag Email to Workflow
Within the workflow of the campaign, drag and drop the 'Email' action into your sequence.
6
Click 'Turn on A/B Test'
You'll find an option to enable A/B Testing usually near where you added the email to your workflow. Click it.
7
Configure Variants
This is where you'll create different versions of your email, be it varying subject lines, content, or timings.
8
Assign Distribution Weight
Specify how often each of your email variants will be shown to your audience during the test.
9
Review and Start Campaign
Before launching your A/B test, review all of the settings one final time. If you're satisfied, click the 'Start Campaign' button.
Congratulations on advancing through the integral process of selecting and implementing A/B testing metrics. With this knowledge at your fingertips, you are geared up to construct tests that are both meaningful and result-oriented. Remember, the right metrics are your roadmap to success in A/B testing.
