Optimizing your Help Scout knowledge base articles for search engines (SEO) is a great way to get your content in front of more customers. By following these tips, you can improve your chances of ranking high in search results and driving traffic to your knowledge base.
Log into Help Scout
Access your Help Scout account using your credentials.
Navigate to 'Docs'
From the main dashboard, click on the 'Docs' option.
Choose Your Article
Select and open the Knowledge Base article you wish to optimize for SEO.
Use SEO-friendly Titles
Ensure your article title is clear, concise, and includes primary keywords your audience may search for.
Craft compelling content for your article, ensuring it's both informative and engaging. While incorporating relevant keywords, ensure your writing flows smoothly and naturally.
Use Headers Strategically
Break your content with relevant headers (H1, H2, H3). This not only makes your article readable but also lets search engines understand its structure.
Incorporate Internal Links
Link to other relevant articles or sections within your Help Scout Knowledge Base. This aids in navigation and boosts SEO.
Regularly review and update your articles to keep them fresh and relevant. Search engines favor updated and current content.
Optimizing your Help Scout knowledge base articles for SEO is a simple process. By following these steps, you can easily improve the visibility of your content and help more customers find the information they need.